24. Juli 2011
von Derek Sivers
Kommentare deaktiviert für You make your perfect world

You make your perfect world

I started CD Baby focused on the importance of making a dream-come-true perfect world for musicians.

Along the way I learned the importance of making my business a dream come true for myself, too.

Business is as creative as the fine arts. You … Read the rest “You make your perfect world”

22. Juli 2011
von Derek Sivers
Kommentare deaktiviert für Make it anything you want

Make it anything you want

After your business has been up and running a while, you’ll hit an interesting crossroads.

Everyone assumes that as the owner of the company, you’ll be the traditional CEO, having high-powered lunches with other high-powered CEOs and doi… Read the rest “Make it anything you want”

20. Juli 2011
von Derek Sivers
Kommentare deaktiviert für Prepare to double

Prepare to double

CD Baby doubled in size every year for the first six years. Both customers and profit, almost exactly 100 percent growth each year.

Because the business needed a warehouse for the CDs, I always had to buy more shelving. Each time I did, I’d buy … Read the rest “Prepare to double”

19. Juli 2011
von Derek Sivers
Kommentare deaktiviert für It’s OK to be casual

It’s OK to be casual

My hiring policy was ridiculous.

Because I was too busy to bother, I’d just ask my current employees if they had any friends who needed work.

Someone always did, so I’d say, “Tell them to start tomorrow morning. Ten dollars an hour. Show them w… Read the rest “It’s OK to be casual”

15. Juli 2011
von Derek Sivers
Kommentare deaktiviert für Care about your customers more than about yourself

Care about your customers more than about yourself

At a conference in Los Angeles, someone in the audience asked me, “What if every musician just set up their own store on their own website? Since that’d be the death of CD Baby, how do you plan to stop that?”

I said, “Honestly, I don’t care about C… Read the rest “Care about your customers more than about yourself”

13. Juli 2011
von Derek Sivers
Kommentare deaktiviert für Why no advertising?

Why no advertising?

I got a call from an advertising salesman, saying he’d like to run banner ads at the top and bottom of cdbaby.com.

I said, “No way. Out of the question. That would be like putting a coke machine in a monastery. I’m not doing this to make money.”

He … Read the rest “Why no advertising?”

12. Juli 2011
von Derek Sivers
Kommentare deaktiviert für Proudly exclude people

Proudly exclude people

You know you can’t please everyone, right?

But notice that most businesses are trying to be everything to everybody. And they wonder why they can’t get people’s attention!

You need to confidently exclude people, and proudly say what you’r… Read the rest “Proudly exclude people”

9. Juli 2011
von Derek Sivers
Kommentare deaktiviert für The advantage of no funding

The advantage of no funding

Having no funding was a huge advantage for me.

A year after I started CD Baby, the dot-com boom happened. Anyone with a little hot air and a vague plan was given millions of dollars by investors. It was ridiculous.

Most business owners I knew wo… Read the rest “The advantage of no funding”

7. Juli 2011
von Derek Sivers
Kommentare deaktiviert für If it’s not a hit, switch

If it’s not a hit, switch

For the first time in my life, I had made something that people really wanted.

Before that, I had spent twelve years trying to promote my various projects. Trying every marketing approach. Networking, pitching, pushing. It always felt lik… Read the rest “If it’s not a hit, switch”

6. Juli 2011
von Derek Sivers
Kommentare deaktiviert für This ain’t no revolution

This ain’t no revolution

Five years after I started CD Baby, when it was a big success, the media said I had revolutionized the music business.

But “revolution” is a term that people use only when you’re successful. Before that, you’re just a quirky person who does th… Read the rest “This ain’t no revolution”