20. April 2000
von Derek Sivers
Kommentare deaktiviert für Captain T

Captain T

Back in 1997, when “The X Files” was still on the air, a friend of mine who called himself Captain T recorded an album that was all about conspiracy theories, Area 51, and aliens. It was intentionally funny, but he stayed in character. He acted … Read the rest “Captain T”

17. April 2000
von Derek Sivers
Kommentare deaktiviert für Business is creative.

Business is creative.

A famous record label executive was confronted by a musician who said, “You don’t value creativity!” The executive said, “Oh please! I’ve got accountants more creative than you!”

It’s meant as an insult, but it has a point. Don’t think of mu… Read the rest “Business is creative.”

10. April 2000
von Derek Sivers
Kommentare deaktiviert für Direct it yourself.

Direct it yourself.

The “do it yourself” mentality is appealing. But it doesn’t mean you do everything yourself. And it doesn’t mean it has to be your hands.

Maybe at first, if you are just starting, and have no action, you can do everything yourself. It can be fun … Read the rest “Direct it yourself.”

7. April 2000
von Derek Sivers
Kommentare deaktiviert für Was 10%, now 90%

Was 10%, now 90%

A few decades ago, as a musician, only 10% of your career was up to you.

A few gate-keepers controlled all the outlets. You had to impress one of these powerful people to be allowed to present your music to the world. So getting discovered was ab… Read the rest “Was 10%, now 90%”

7. April 2000
von Derek Sivers
Kommentare deaktiviert für Was 10%, now 90%

Was 10%, now 90%

A few decades ago, as a musician, only 10% of your career was up to you.

A few gate-keepers controlled all the outlets. You had to impress one of these powerful people to be allowed to present your music to the world. So getting discovered was ab… Read the rest “Was 10%, now 90%”

1. April 2000
von Derek Sivers
Kommentare deaktiviert für Test marketing

Test marketing

If you want a bigger company to help you some day, imitate what food companies call “test marketing”.

When companies create a new product, before they try to release it to the world, they want more proof that it will be a success.

So first they’… Read the rest “Test marketing”