27. Februar 2000
von Derek Sivers
Kommentare deaktiviert für Don’t try to sound big.

Don’t try to sound big.

When communicating with your fans and contacts, don’t try to sound bigger than you are.

Don’t use the corporate “we”. Say “I”. Fans want to connect with you as a person, not as a brand.

Don’t appear flawless. Show a charming flaw. Confidence a… Read the rest “Don’t try to sound big.”

12. Februar 2000
von Derek Sivers
Kommentare deaktiviert für If you target sharp enough, you will own your niche.

If you target sharp enough, you will own your niche.

Let’s say you’ve decided that your style of music should be proudly called “power-pop”.

If you say, “We’re power-pop!” in the very first sentence or paragraph of all of your marketing. If your email address is “powerpop@gmail.com” If your … Read the rest “If you target sharp enough, you will own your niche.”

2. Februar 2000
von Derek Sivers
Kommentare deaktiviert für Proudly exclude most people.

Proudly exclude most people.

We love when someone hates the same thing we hate — especially if that thing is popular.

We’re drawn to the confidence of someone who is not trying to please anyone. We admire a strong, defiant stand.

You can use this to attract your future fans… Read the rest “Proudly exclude most people.”